Steve has led sales teams in numerous industries, frequently I have been brought in by an owner or a management team with the instruction to “get us to sell more.” Often I hear that “if we could only increase sales, then we would really be profitable.”
Often that is not the case. Inefficient process and procedures are often the cause of mediocre profitability and lagging sales. I’ve been hired by $10 million dollar companies that think that if they could only get to $20 million, they would be extremely profitable. Yet, I go into $5 million dollar companies that dream of being at $10 million dollars in revenue. In fact, I’ve seen companies that would be forced out of business if they grew too rapidly.
Utilizing a collaborative leadership style, my business development consultation process is first to come in and perform a complete evaluation of your business. From that, I will be able to draft a formal written or informal verbal business development strategy.
Business success is about a healthy balance of increasing sales while increasing operational efficiency. Establishing a “flight plan” that will measure performance against the budget and cash flow forecasting is essential.
Individual or team sales performance is as simple as measuring the size of the sales funnel and increasing the conversion of leads into each successive stage of the sales process. The Alpha Coaching Process™ is a bi-weekly coaching session either in person or as a Virtual Sales Manager™ which applies a sequence of 32 skill set training modules. I have developed these modules with over 30 years of sales coaching in 7 different industries.